Our Story

The idea of Bianco Rosso started in the beginning of 2019, by two young men in their early 20s who dreamt about their future and wanted to change their lives. 

Thus Bianco Rosso was visualised. Bianco Rosso in Italy means white and red and these are the colours of peace and love. Based on that concept the first line of Bianco Rosso consists of three unique models that have distinct colours.

Bianco Rosso is not only about watches. Bianco Rosso wants to inspire people all around the world that it doesn’t matter how old you are or where you are from but if you believe in something, you can achieve it.

We are now proud to show Bianco Rosso to the world!